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OUTREACH - WILDLIFE FIGHT BACK

How to catch the attention of some of the Estuary's worst polluters-the 7-some million people who live in the Bay Area- was a question Save the Bay pondered recently. One way is to startle a captive audience out of their commute doldrums. For two months, ads on MUNI and BART trains showed wildlife species turning the tables on humans: a leopard shark dumps trash on an elderly couple's bed, a pelican chases children with a plastic six-pack ring, and a harbor seal pours motor oil into an office water cooler. The images-bearing the slogan "they don't do it to you"-are part of an aggressive new campaign by Save the Bay to stop the plastic and trash plague in the Estuary and its waterways. In April, a rally in S.F., complete with 11 "live" species of wildlife (Save the Bay staff in animal suits) and an appearance by Jared Blumenfeld with San Francisco's Department of the Environment bolstered the campaign and educated a large lunchtime crowd. Over 100 people signed a petition asking the S.F. Bay Regional Water Quality Control Board to include strong trash regulations in their new stormwater permits. The "wildlife" also handed out flyers with tips for reducing Bay pollution.

The campaign was designed with the help of San Francisco consulting firm TEAK and funding from the Coastal Commission's Whale Tail license plate program and Oracle Corporation. "We wanted to relate to people in their everyday environments- the bedroom, the office cooler-we tried to make the ads as realistic as possible," says Save the Bay's Jessica Castelli. Save the Bay is seeking funding to continue the campaign.

CONTACT: Jessica Castelli jcastelli@savesfbay.org; www.saveSFBay.org LOV

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